2degrees: Baby Bonus


Media Type:

Film Film




Kiwi telecommunications company 2degrees worked with TBWA\NZ, to celebrate the next generation of their company following its merger with Vocus NZ in a truly novel way - by giving baby bonuses to the next generation of Kiwis born on 1 June 2022. The initiative aims to give some New Zealand families a head start in creating their own fairer future, a gesture that aligns beautifully with 2degrees' purpose of Fighting for Fair.


Advertising Agency:

TBWA\New Zealand


June, 2022

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