Ad of the Day | Bobcat Company: More Than A Machine

8.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Leading equipment manufacturer Bobcat Company has launched a new 360 brand campaign. Created in partnership with branding and design agency Roger, the campaign heralds what Bobcat equipment signifies to its diverse and loyal customers and fans. The campaign, “More Than a Machine,” showcases Bobcat customers achieving their passions and entrepreneurial ventures in construction, landscaping and grounds maintenance, lawn and garden, and more, thanks to their Bobcat equipment and services. The campaign will span broadcast, digital, social, print, and paid media extensions throughout 2024 and beyond.

Credits

Advertising Agency:

Roger, LA, USA

Executive Creative Director:

Terry Lee

Managing Partner/EP:

Josh Libitsky

Head of Production:

Anne Pendola

Producer:

Liza Tugangui

Writer:

Tom Pace

Storyboard Artist:

Kevin Jan

Editors:

Josiah Taylor, Patrick Nagy, Hans Carrillo

Assistant Editor:

Victor Deras

Production Company:

Roger

Director:

Terry Lee

DPs:

Andrew Hajeck, Jonathan Walley, Ernesto Lomeli

Producer:

Christian Kendrick

Production Designer:

Victoria Resendez

Social Content Company:

Loudn Clear

Creative Director:

Sam Gibney

Account Management:

Angie Daily

Developer:

Jeremy Tani

Color:

Beachhouse

Music Composition:

Ethan Walter

Audio Mix:

Durand Trench

Date:

April, 2024

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