Ad of the Day | Zij-kant: Show Eomen the Respect they Deserve

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Belgium

Behind every successful man stands a woman, goes the age-old saying. But ZIJkant, a progressive women’s movement dedicated to wage equality in Belgium, and its agency mortierbrigade - a by The Network member -, are taking the maxim one step further - with a darkly humorous campaign suggesting that behind every successful male employer stands an entire workforce of underpaid women.

Credits

Advertising Agency:

By The Network, USA

Date:

April, 2025

Latest News

Jul. 20, 2026

Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts

Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory

Jul. 20, 2026

Visit Seattle Launches "Let's Play SEA 26" Citywide Brand

Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup