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Bundaberg Rum: Unmistakably Ours

9.0

Media Type:

Brand

Agency

Country:

Australia

Industry:

Alcoholic Drinks

Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The campaign launches with a new 90" television commercial (TVC) whiched aired during the launch of the 2017 NRL Season and the brands second year of NRL sponsorship. Entitled 'Unmistakably Ours', the campaign celebrates everything that makes Australia unique, from our wildlife to our food, our love of sport to our city and beach culture, our diversity to our enduring values. The campaign aims to unite Australians by reinvigorating love and pride for the Australian spirit - both for the iconic Bundaberg Rum but also for the values which make us who we are. Filmed entirely in Australia, including at the home of Bundy Rum in Queensland, the 90" TV spot opens with actor Gyton Grantley reminding us about the importance of Australia's enduring values: always being there for your mates; remaining optimistic in the face of adversity; and having a crack even when the odds are stacked against you.