Channel 4: Lucky Days
Media Type:
Online
Brand
Agency
Country:
Industry:
Hearts & Science and DRUM have developed a new partnership between Allwyn, the operator of The National Lottery, and Channel 4. The campaign centres on a mini-series running on YouTube, with support across Meta and TikTok, showcasing the transformative impact of winning The National Lottery’s Set For Life game.
Credits
Creatives:
Lee Tarrier, Claire BakerClient Services:
Ashley Evans, Hannah LeeMedia Agency:
Hearts & SciencePartnership Leads:
Jennifer Gilbert, Becki SalmonMedia Planners:
Sophie Whitton, Abel Banda, Simon Rayson, Ashley SullivanCreativity:
Mia KyrikosInnovation:
Mia KyrikosProduction company:
Ranga Bee ProductionExecutive Producers:
Shereen Docherty, Benjamin GreenDirector:
Tommy ForbesEditors:
Justin Greenberg, Mark Jackson, James LagenHead of Production:
Ruth EmersonBrand Manager:
Josh BailesSenior Brand Manager:
Sophie MorganDate:
November, 2024
Ad of the day
Ad of the Day | Netflix: Wednesday's Black Tears
9.0
Ad of the Day | Nissan: Qashqai, Juke & X-Trail
9.0
Ad of the Day | KP Nuts: A Handful of Happiness
0.0
Latest News
Oct. 29, 2025
Ad of the Day | New Global Ad for Scania, Featuring Avicii's "Hey Brother"
Two extremely picky brothers are hitching a ride in new global ad for Swedish truck giant Scania. Another Swedish giant provides the soundtrack
Oct. 29, 2025
Studio Private Brings Roberto Cavalli's Serpentine campaign to Life through end-to-end Post-Production Mastery
A seamless fusion of luxury, technology and cinematic artistry for one of fashion’s most iconic houses