Conoco: Choose Go, Lost
Media Type:
Digital
Brand
Agency
Country:
Industry:
Animation studio ROOF Studio (ROOF) recently produced the "Choose Go" campaign for Conoco, a visually stunning series of six 3D-animated shorts featuring uniquely-designed "Goer" characters. Conceived by agency Carmichael Lynch, "Choose Go" highlights the limitless fun and adventure of filling up your car and just going. The campaign was launched across digital and social media. Each:15 film follows a different character on a whimsical adventure that begins and concludes with a pit stop at the Conoco station — from Gilly the Goer taking a dreamy cruise behind the wheel of a bed-like automobile, to Gilbert the Goer, a tiny cheetah sporting a large sock as a sweater in a car built out of a shoe.
Credits
Advertising Agency:
Carmichael Lynch, USADate:
August, 2022
Ad of the day
Ad of the Day | Netflix: Wednesday's Black Tears
9.0
Ad of the Day | Nissan: Qashqai, Juke & X-Trail
9.0
Ad of the Day | KP Nuts: A Handful of Happiness
0.0
Latest News
Oct. 31, 2025
People's Postcode Lottery's Star Team Return for the Biggest Ever Festive Draw
Crafted in-house by People's Postcode Lottery and directed by Vince Peone through The Gate+, the festive TV ad sees Davina McCall, Emma Willis and Mike Wedderburn
Oct. 31, 2025
Unilever's Pepsodent Affirms the Brightest Smile as the Biggest Beauty Trend at Jakarta Fashion Week
Pepsodent Indonesia enters the premium beauty market with its first luxury whitening toothpaste, Pepsodent Ultra White