Fifth Third Bank: Everything a Fifth Third Better

5.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Financial Services

At Fifth Third Bank, we're working hard to make banking a Fifth Third better. According to the laws of mathematics, five thirds equals 166.7%. That's a whole lot of percents.

Credits

Advertising Agency:

Pereira & O’Dell, USA

Chief Creative Officer:

PJ Pereira

Editing Company:

Rock Paper Scissors

Production Company:

Caviar

Sound Design:

Barking Owl

Executive Creative Director:

Robert Lambrechts, Jason Apaliski

Creative Director:

Michael Gurman

Associate Creative Director:

Katie Brinkworth

Copywriter:

Jonathan Carl, Tracy Silagi

Art Director:

DJ Murphy, Rachel Ngun

Senior Social Creative:

Oscar Nilsson

Associate Design Director:

Moses Kelany

Creative:

Aaron Dietz, Mandy Dietz, Matt Courtney

VP of Production:

Jeff Ferro

Senior Producer:

Victoria Whitlow, Angela Zappella

Editor/Animator:

Joel Hopper

Date:

May, 2017

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration