First Direct Bank: Stinky Truth about being Skint

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

Young people have had a tough time of it in recent years. A broken housing market, the spiralling price of fuel, wage squeezes and even cutting down on dating due to inflation, all laddering up a disastrous cost-of-living crisis and shrinking opportunities for a whole generation. Created by integrated marketing agency, Wunderman Thompson UK, this campaign calls out the stinkiest situations in life. Life might be hard, but first direct can offer a whiff of hope thanks to the bank’s range of helpful products and services, including a new partnership with Shelter which offers renters free help and advice to tackle housing problems.

Credits

Advertising Agency:

Wunderman Thompson UK

Executive Creative Director:

Tom Drew

Creative Directors:

James Humphreys, Craig Hunt

Creatives:

Charli Plant, Laura Saraiva

Managing Partner:

Sally Emerton

Senior Account Director:

Alexandra Moore

Chief Strategy Officer:

Sid McGrath

Senior Planner:

Bishan Morgan

Senior Producer:

Charlie Woodall, Sara Blackett

Creative Services Director:

Maxene Edghill

Head of Art:

Guy Sexty

Designers:

Jacqui Stecher, Zara Veasy

Social Editor:

Deri Watt

Digital Media:

Kepler

Media:

PHD

PR Agency:

Hill+Knowlton Strategies

Social Agency:

We Are Social

Production Company:

Blinkink

Directors:

Jonny & Will

Audio Facility:

Factory

Date:

February, 2023

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