Indesit: #DoItTogether

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Electronics, Technology

The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character. Indeed, reality is quite different; in 2017 women still do the majority of the housework. With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework

Credits

Advertising Agency:

JWT Italy

CEO & Chief Creative Officer:

Sergio Rodriguez

Chairman & Chief Creative Officer:

Enrico Dorizza

Creative Director:

Fabrizio Pozza

Copywriter:

Giulia Brugnoli

Art Director:

Gabriele Ciregia

Account Director:

Giulia Profili

Account Executive:

Giorgio Mirani

Strategic Planner:

Monica Botticelli

Director:

Fran Torres

Producer:

Marijana Vukomanovic

Music:

Sizzer

Date:

April, 2017
#Emotional

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