My Roti: Steve Jobs
Media Type:
PrintStep-father was a machinist by hobby + Raised in Silicon Valley + Best friend was a technical whiz + Inspired by the simplicity of Zen Buddhism. Right ingredients create wonders.
My Roti is a casual dining restaurant in Oman. Based on the concept of indie eating, it offers a menu crafted by fusing global ingredients with the nostalgic flavours of India. Known for its menu of original dishes, My Roti understands that the balance of right ingredients in cooking is everything.
This campaign makes use of iconic global figures to make a point that what they are made of, made them; it is their ingredients (their experiences, upbringing, influences, learning etc.) that made them the absolute indie thinkers they became. We handcrafted their images out of various Indian spices, which also reflects the tasteful personalization of My Roti.
Credits
Advertising Agency:
Havas Worldwide Muscat, OmanCreative Director:
Tarun BatraArt Directors:
Madhu Parameswaran, Tarun BatraCopywriter:
Zakir MohiyuddinIllustrator:
Sarina AbdullaPhotographer:
Said Al-HarthyDate:
February, 2017Ad of the day
Ad of the Day | Supercell: Ronaldinho Reacts to Erling Haaland Being in Clash of Clans! 0.0 Ad of the Day | Department of Tourism & Culture Abu Dhabi: One Summer isn't Enough 2024, Ranveer Singh 9.0 Ad of the Day | Women in Tech: Beyond Ceilings 10.0Latest News
May. 18, 2024
VML and Bolivar Baby & Kids Launch "Sound Names", an Initiative for Babies to Choose their Own Name from the Womb
The idea arose as a response to a trend in Peru, where many parents choose to name their children after superheroes or characters
May. 17, 2024
Nissan Europe and Nissan United Launch a New Chapter of The Brand, "Defy Ordinary"
Nissan Europe proudly reveals its new "Defy Ordinary" mindset through a 360 pan-European campaign for the new generation of the Juke