My Roti: Steve Jobs
Media Type:
Print
Step-father was a machinist by hobby + Raised in Silicon Valley + Best friend was a technical whiz + Inspired by the simplicity of Zen Buddhism. Right ingredients create wonders.
My Roti is a casual dining restaurant in Oman. Based on the concept of indie eating, it offers a menu crafted by fusing global ingredients with the nostalgic flavours of India. Known for its menu of original dishes, My Roti understands that the balance of right ingredients in cooking is everything.
This campaign makes use of iconic global figures to make a point that what they are made of, made them; it is their ingredients (their experiences, upbringing, influences, learning etc.) that made them the absolute indie thinkers they became. We handcrafted their images out of various Indian spices, which also reflects the tasteful personalization of My Roti.
Credits
Advertising Agency:
Havas Worldwide Muscat, OmanCreative Director:
Tarun BatraArt Directors:
Madhu Parameswaran, Tarun BatraCopywriter:
Zakir MohiyuddinIllustrator:
Sarina AbdullaPhotographer:
Said Al-HarthyDate:
February, 2017
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