SmartLife Foundation: Dream

5.0

Brand

Agency

Country:

"A story of how 17,793 nails have changed the lives of UAE's blue-collar workers' children."

Credits

Advertising Agency:

FP7/DXB, Dubai, UAE

Head of Insights and Strategy:

Tahaab Rais

Execute Creative Director:

Paul Banham

Associate Creative Director:

Josephine Younes

Associate Creative Director:

Nayaab Rais

Account Director:

Vicky Kriplani

Copywriter:

Tahaab Rais

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration