Snickers: Don't AI when You're Hungry
Media Type:
Online
Brand
Agency
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SNICKERS® launches the Missprompting campaign and for the first time uses artificial intelligence in Brazil to reinforce - in a fun and innovative way - the brand's global concept: you are not you when you're hungry. The campaign "Don't AI when you're hungry" presents images generated by artificial intelligence, after receiving prompts with errors from a "hunger-confused" user. The result? Fun and surreal images.
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T&P Powered By MirumDate:
April, 2024
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