Wavemaker
Bound by our Purchase Journey obsession we help clients translate audience behaviors and insights into smart decisions today, for a prosperous tomorrow.
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Latest News
Sep. 29, 2026
New Nike campaign from Even/Odd Makes Dreams Come True
The Nike campaign is set in an auto body shop with coworkers gathered for lunch, with each revealing their dreams and aspirations
Sep. 29, 2026
Colourist Eric Whipp Turns Ontario's Wildfire Smoke into Cinematic Colour Grade
Following the July 2026 Northern Ontario wildfires, VML Canada, Alter Ego, and acclaimed colorist Eric Whipp have teamed up