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Cairo Festival City

Spanning a land area of over 3 million sqm (700 acres), Cairo Festival City is a visionary mixed-use urban community strategically located at the gateway to New Cairo.

Latest News

Oct. 26, 2026

The Idea and Its Identity: Are Creatives Really the Authors of Their Ideas?

Alvaro Diaz, Group Creative Director at Está Pasando, explores the idea that creativity is less about owning ideas and more about recognizing, nurturing, and helping them come to life

Oct. 26, 2026

Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris

Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group