Penny

Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.

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Latest News

Aug. 03, 2026

Quilter Campaign Helps You Rethink Your Money Relationship

Money Needs a Plan' campaign from Joint and Bountiful Cow pairs humour with a context-led media strategy

Jul. 31, 2026

VML UK Appoints Cat Davis as Chief Marketing Officer

Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy