System1

System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.

Latest News

Sep. 08, 2026

Big Toys and Canva present "Welcome Princess", a 360° campaign Welcoming Princess Leonor of Spain

Canva's premium logo "crown" transformed into the campaign's central creative device and a symbol that connects the Princess's arrival at university

Sep. 08, 2026

Cornett Names Ashley White Director of Social Strategy

Across her career, White has helped brands connect strategy with creative execution so they can show up online with consistency and cultural relevance