Ad of the Day | Dopper launches awareness campaign against single-use plastic

From SECTION 135°W 35°N in the Pacific Ocean to the Tropenmuseum

The Tropenmuseum wasn’t randomly selected as the location for this unprecedented project. As a ‘museum of world cultures’, it is renowned for its unique collection and exhibitions that represent the riches of cultures far and wide. The plastic soup has been allocated a prominent, eye-catching location in the museum – right in the main hall and central point of the museum – and deservedly so. After all, this is one of the most defining events in our recent history: distressing, controversial, and man-made. But contrary to the rest of the museum collection, this plastic soup isn’t a treasure to be admired. Instead, the goal is to make it history, by making it a part of history. Putting it where it belongs: in a museum.

Claim your part of the oceans

The Oceanic Plasticarium is created by Dopper, a social enterprise and B-Corporation known for their reusable water bottles. At the same time they revealed the Oceanic Plasticarium, they launched a new water bottle: Dopper Black & White. With this bottle you claim your part for the clean ocean, by choosing reuse over single-use. Dopper’s mission has always been to work for clean water, in every ocean, from every tap. For this very reason the organization actively invests in reducing single-use plastics. 5% of Dopper’s net sales revenues are invested into supporting water projects worldwide, in countries like Nepal (together with Simavi). The more Dopper water bottles sold, the greater the impact. Additionally Dopper encourages the use of tap water as an affordable and environmentally friendly alternative to bottled water. On average, every Dopper consumer protects our oceans from 40 single-use water bottles a year. This amounts to a total reduction of 40.763.203 kilograms (89867479 lbs.) of single-use plastic so far, that otherwise could have ended up in the environment (source: independent research by Avance, Dopper annual report). Nowadays, tap water in most western countries is kept to extremely high standards, making it perfectly suitable for drinking. All the more reason to make the switch from bottled water to tap water today.

The plastic in the Oceanic Plasticarium was sourced from the Pacific Ocean by Greenpeace in 2018. The container measures 140 x 140 x 140 cm (55 x 55 x 55 inches) and holds 2,700 liters (713 gallons) of water. The coordinates 135°W 35°N refer to an area in the north central Pacific Ocean.

The Oceanic Plasticarium will be on display in Amsterdam for April, after which the installation will start an international tour.

Let's do our part for the Oceans. Tap water. Save our oceans