Ad of the Day | Google, Global Citizen & FCB Partner to Protect the Planet

May. 12, 2021

What if you could stop an impending environmental atrocity from happening with a single click? Google, in partnership with Global Citizen, FCB and 360i, teamed up to bring this to life. A new 30-second spot, which debuted on YouTube today, shows a photograph of a house and its surroundings being burned down by a wildfire. The audio replicates the environment and feels like a 360 ASMR experience. As the fire builds across screen, the sound moves from one headphone or speaker to another, growing in volume as the spot progresses. You can also hear the sound of footsteps and birds escaping once the fire starts. At the bottom of the screen, an in-stream ad variant pops up reading “Save the Planet” – giving the viewer the power to Make It Stop.

The video was carefully designed to drive impact, motivating viewers to visit GobalCitizen.org and register as Global Citizens. Global Citizen is a movement aimed to inspire and empower millions of people around the world to learn and take action in support of the most critical issues facing humanity.