Ad of the Day | Haribo Unveils Brand-New "Kids' Voices" Ad and Sweepstakes

Dec. 07, 2020

HARIBO, America’s #1 gummi brand is building on the success of its “Kids’ Voices” TV campaign with the launch of a new installment in a library setting. Like its boardroom setting predecessor, the TV advertisement was designed and developed by UK’s Quiet Storm creative agency, and it will air throughout the U.S. starting February 1, 2021.  In the TV advertisement, audiences will see grown-ups touting their love for HARIBO Goldbears in charming children’s voices. The advertisement series includes 30- and 15-second versions and will be aired on a wide range of TV and cable stations.

To celebrate the launch of the new TV advertisement, today HARIBO kicked-off a nationwide sweepstakes where five entrants will be picked at random to win one year’s supply of HARIBO gummies. To enter the sweepstakes, participants are invited to utilize a playful “Kids’ Voices” Instagram lens, available on the HARIBO Instagram profile.

Jonathan Dale, Client Service Director, Quiet Storm, said:

“We’re delighted to continue the hugely successful launch of our ‘Kids’ Voices’ campaign in the U.S. Kids’ Voices is now a truly global campaign, with original ads in nearly twenty countries around the world and still going strong after six years.”

 

The unique pitch-shifting technology changes adult voices to a children’s tone. Using the tone, HARIBO asks participants to retell their favorite stories -- fact or fiction -- bringing back moments of childlike happiness. Contestants are asked to share their created “Kids’ Voices” lens videos to either their personal Instagram Feeds or Instagram Stories, with all submissions tagging @HariboUSA and using #HariboSweepstakes to be entered. All user profiles must be set to “public” to be selected as a winner.

Rick LaBerge, Chief Operating Officer, HARIBO of America, said:

“Over the years, our ‘Kids’ Voices’ Boardroom TV ad has brought endless joy and laughter to our consumers, exemplifying our value of childlike happiness. With the new “Library” spot, we’re excited to surprise and delight our gummi fans around the U.S. and we’re looking forward to seeing the sweepstakes entries and hearing their stories.”