Ad of the Day | Hennessy Invites You to "Enter the Show" in a New Campaign Created by DDB Paris

Sep. 08, 2022

The 360 campaign invites us in the sumptuous, eclectic world of VSOP, paying tribute to the origins of the cognac commissioned in 1817 by the future King of England, George IV.

True to the famous Italian filmmaker's spirit, the film dives headfirst into a madcap, multi-faceted world of luxury, where eclectic and enigmatic characters meet along the search for Edgar, a missing peacock during an epic night. Among this improvised group of friends, we meet a charismatic bellboy, a glamorous diva, a fascinating artist, a curious photographer, and an eccentric peacock owner. They're joined on their quest by Jackson Wang, the Chinese superstar artist, and face of Hennessy V.S.O.P. in Asia, who makes a surprise appearance playing himself.

As the master of finding beauty in the unexpected, Sorrentino seizes the epic theme of serendipity, suave sophistication and manages to bring the spontaneity, excitement and versatility of Hennessy V.S.O.P. Cognac to the screen. Around every corner, there's a new adventure, as if life were a party open to all, just waiting to be embraced.

Beyond the quest for the missing peacock, our characters follow the flow of the night, embracing the unexpected at every turn. The story ends with them partying with other colorful characters and ends with the new brand tagline "Enter the Show".

Paolo Sorrentino said:

"There's a lightheartedness about this film. We're having fun, and I hope that playfulness will resonate with viewers — especially since we live in a moment when lightheartedness has become essential."

 

Paolo Sorrentino's film, fruit of a rich artistic collaboration with DDB, is completed by a full communication ecosystem, (billboards, 3D billboards, multiple digital content...) shot by the photographer Alice Rosati in beautiful, spontaneous pictures of our cast.

The Hennessy V.S.O.P. campaign will be first launched in China. This will be followed by a global launch on Hennessy's social media channels, starting September 6.