Ad of the Day | Le Ged And Les Enfants Harmonize Yakult With The Rhythm Of Life

Mar. 22, 2022

Collaborating with dentsu mcgarrybowen, Le GED leads Yakult’s first international campaign targeting over 40 markets represented inside a single 60-second ad. Aired throughout the Beijing Olympics and hitting markets sporadically right after, the smooth and rhythmic film evolves to its own beat.

Various situations of everyday life, relatable no matter where you are from, blend seamlessly together with the director's signature camera movements, mise en abymes, match cuts, and frames... before going full-circle. An ode to healthiness and well-being, the spot helps Yakult positions itself as a leading brand in the probiotic yogurt market around the globe. All while leaving the spectator with a sense of zen.