Ad of the Day | New IKEA Spot is Pure Dream Fuel
Feb. 06, 2023
Most dreams start at home. And no matter if you want to be a drummer, a top chef, or get the children’s room ready for a family expansion, IKEA has both some helpful products and words of encouragement for you.
In a new spot, set to a cover of the Monkees classic "I’m a Believer", we see everyday examples of creativity and persistence, and that the process can be just as important as the goal.
The film is directed by Martin Werner, produced by Bacon, and made with Åkestam Holst. It is airing in Sweden, Denmark, Norway, Finland, and Portugal.
Related News
IKEA Sweden Cleans up its Act in New Outdoor Campaign
Everyone's home is a mess - more or less. IKEA Sweden are now showcasing the best way to reset everyday life, in a literally tidy campaign
IKEA and NoA Akestam Holst Flip the Perspective in new Campaign for FRAKTA
In a new national campaign running in OOH, DOOH and Print, agency NoA Åkestam Holst chose to focus on the person - rather than the product
Ingka Group and Chupa Chups turn the Swedish Meatball Lollipop Into a Global Campaign
From an April Fools' tease engaging millions online to a global activation bringing real lollipops to stores
Latest News
Sep. 03, 2026
Rival Earns 2 Honours Recognising Fastest-Growing Companies
Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth
Sep. 03, 2026
Thomas' and Cecily Strong Challenge America to Savor Breakfast and "Join the Morning People"
The iconic breakfast brand teams up with Cecily Strong to help busy parents conquer early mornings with a 21-day challenge