Ad of the Day | Olivier Staub Depicts Social Exclusion And Elevates Centraide's Message Of Hope
May. 10, 2022
Collaborating with Rethink Montreal, Olivier Staub leads a production filled with hopeful illustrations of outcasts rising above their inequitable situations thanks to the help of Centraide's social community workers.
The weight of poverty can be heavy to carry, but all together, can help lighten it.
Olivier Staub said:
"Poverty and exclusion is a daily matter for many of us. It would have been easy to fall into miserabilism but instead, I oriented the treatment towards hope and a literal translation of elevation. I wanted to correlate a seamless visual metaphor that elevated the concept in the most touching and sensitive proposal. Giving birth to ambitious visual storytelling fresques is always a challenge but it is the kinda film that keeps the spirit going."
Related News
Rethink and Squarespace Top Global Shortlist for ADC 102nd Annual Awards
The One Club for Creativity today announced the entries from 52 countries and regions
Brutal Postings: Online homophobia posted in the real world for the International Day Against Homophobia and Transphobia
Rethink posted online homophobia in the streets to make it unignorable
Latest News
May. 19, 2024
How Shopify Users Can Maximize Online Potential?
Expansion into the digital market made it possible for many businesses and individuals alike to reach new horizons by targeting a much larger audience of potential customers
May. 19, 2024
How to be Creative When Advertising: 6 Unusual Tips to Follow
Standing out from the crowd requires more than just delivering a good product or service; it demands creativity in your advertising strategies