Ad of the Day | Posten Delivers Stormy Climate Romance With an Important & Timely Message

Ad of the Day | Posten Delivers Stormy Climate Romance With an Important & Timely Message

Nov. 30, 2022

For the fourth year in a row, Posten (The Norwegian Postal Service) has launched a new and bold Christmas Campaign. After the love “When Harry met Santa” received last year, there's a slightly more serious story to tell this year. One of all the contradictions and conflicts that lie within us all when it comes to climate change. Namely the Christmas season where consumption and climate change stand in stark contrast.

The insight for this year’s Christmas ad comes from PWC Norway's Climate Index, which shows that among the 100 largest Norwegian companies, only 10 has cut emissions in accordance with the targets set in the Paris Agreement. Posten is one of the 10. If we are to reach the climate goals, more companies must contribute. It is time that the business community takes more responsibility. The hope is that this year's Christmas campaign will motivate other companies to step up their climate action and be inspired to contribute. The Christmas ad is created by Norwegian creative agency POL and produced by Arts & Sciences and directed by Sean Meehan. 

Monica Solberg, Marketing Director at Posten said:

"We see that climate change and environmental issues are important and particularly engage the young, but we also want this campaign to reach broader and emotionally engage older audiences that sit on top in the corporate world. The climate summit (COP27) in Sharm El Sheikh has attracted attention in recent weeks. The evidence is clear – we can still do something to reach the 1.5 degree target, but we need to act now. Being one of the Nordic region's largest logistics companies, Posten is aware that we are part of the problem. Since 2012, Posten has cut 51 per cent of its CO2 emissions, and all distribution will be emission-free by 2030. This is also the key for Posten, to turn it into something positive, see the possibilities and be part of the solution."

Related News

Jan. 24, 2024

Martin Werner Copies His Own Campaign for TINE

Back in 2014, Norway’s largest producer, distributor and exporter of dairy products TINE launched a campaign as a tribute to Norwegian farmers

May. 26, 2023

Martin de Thurah Directs Moving Spot for Save the Children

The new film combines a touching homage to imagination with a grim slice of reality. The film was produced by Bacon and made with POL

May. 02, 2023

Life Goes on in Director Johan Stahl's Spot for Norwegian Bank DNB Eiendom

Director Johan Stahl collaborated with agency POL to create a cinematic spot for Norwegian Bank DNB Eiendom

Latest News

Apr. 25, 2024

Snickers Launches Missprompting Campaign: "Don't AI When You're Hungry"

Campaign by T&P Powered By Mirum, a VML agency, features images created by generative artificial intelligence from the typing errors of confused users

Apr. 25, 2024

Mah Ferraz Opens New Edit House "Church"

Church is a congregation of globally-minded Film Editors who seek to bring creative visions to life