Ad of the Day | Provocative Posters Encourage Rugby Fans to Moderate Their Drinking
Mar. 13, 2020
Guinness have been supporting their “Guinness Clear” brand once again during this year’s Guinness Six Nations Rugby Championship. Ads for Guinness Clear, which is in fact just ordinary tap water, have been running above urinals and in cubicles at stadiums during the six week tournament. The unique media location seeks to grab punters at an opportune moment, when they are typically stopping off on their way to the bar.
Each ad explains the benefits of drinking the odd pint of Guinness Clear alongside regular Guinness, on a big day or night out.
Niall McKee, Head of Guinness Western Europe, said:
‘‘The launch of Guinness Clear last year was a huge success and for this year’s Guinness Six Nations we are looking to ensure the idea and execution stays fresh."
Related News
RSPCA Сhanges to Meet Biggest Challenges to Animals in its 200-year History
New brand platform developed by AMV BBDO, charity aims to reconnect with society and inspire a million kind acts for animals
Decathlon, the third Biggest Sports Company in the World, relaunches its Brand to Reflect its Transformation
Decathlon reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins
Tech Experts Go Above and Beyond in Currys' Beyond Techspectations Campaign
AMV BBDO campaign explains how Currys' delivers the best expertise
Latest News
May. 17, 2024
Nissan Europe and Nissan United Launch a New Chapter of The Brand, "Defy Ordinary"
Nissan Europe proudly reveals its new "Defy Ordinary" mindset through a 360 pan-European campaign for the new generation of the Juke
May. 17, 2024
Ad of the Day | Ronaldo, Ronaldinho & Aguero Call Out Erling Haaland After He Becomes Clash of Clans Character
The Norwegian superstar footballer was announced as the Barbarian King character in Clash of Clans