Ad of the Day | Samsung and BBH Singapore Release Global Launch Campaign for new Galaxy Watch Ultra

Jul. 25, 2024

Samsung has launched a global campaign by BBH Singapore, to introduce the new Galaxy Watch Ultra, their first watch for extreme performance, powered by Galaxy AI.

The 30-second TV and online film highlights how the Galaxy Watch Ultra is the ultimate companion for any adventure, with the tagline: "Wherever life takes you, make it Ultra". The commercial follows an adventurer taking on the roughest terrains: cycling down sand dunes, swimming in the ocean, and hiking up snow-capped mountains. We also get a glimpse of how the Watch Ultra empowers him to perform in his professional life.

Fittingly, the film’s soundtrack is a reproduced rendition of the classic love song, "I Will Follow You’ by Ricky Nelson".

The campaign will run globally. It is supported by three online films which will air on YouTube, Instagram, Meta and X, to highlight the watch’s impressive new features such as its military-grade durability, water resistance, and long-lasting battery life.

On social media, a series of quirky feature-led videos provide more information through situational demonstrations of the watch.

Sascha Kuntze, BBH Singapore’s Chief Creative Officer, said:

"Time flies when you’re having fun. Or making a campaign about an extreme watch. We’re thrilled to be a part of yet another flagship launch, and to build the ambition of Galaxy AI together with Samsung."