
Ad of the Day | SEC Network Evolves "We Love It Here" Campaign
Aug. 20, 2024
Celebrating SEC Network's 10th Anniversary this fall, the college sports network’s refreshed "We Love It Here" campaign rolls out in tandem with many milestones for the SEC. This season also kicks off the SEC on ABC and ESPN and the addition of Texas and Oklahoma to the SEC. Bringing attention to the exhilarating energy of SEC Network and what it represents, longtime agency partner 77 Ventures Creative reimagines the “We Love It Here” campaign in a series of ads comprised of everything that brings college sports fans home to the SEC.
77 Ventures Creative collaborated with production company Boomshot on the series of spots for the “We Love It Here” relaunch. Tapping into iconic sports, fan, and network moments, the infectious energy emanating from these ads is the result of weaving together ESPN Creative Studio’s coverage of all things SEC. In these spots, bold graphics take center stage, while the word ‘love’ in the tagline is teased with a revolving collection of words and phrases that speak to the individual reasons why “We Love It Here” resonates for fans.
These films celebrate the SEC lifestyle, connecting the images on screen to the network’s live sports coverage, school fandom, on and off-the-field programming, and more. The revitalized brand campaign will be integrated into university and network sports messaging throughout the year.
Michael Haje, President and Creative Director of 77 Ventures Creative and Boomshot founder, says of the campaign:
“We’re glad to have had another fun opportunity to collaborate with our ESPN/SEC Network friends and the chance to celebrate ten years of SEC Network and welcome Oklahoma and Texas to the party. This film showcases the Conference’s strengths and the Network’s award-winning programming and hopefully captures what it means to the fans here in SEC country.”
Lauren C. Taylor, Director of Sports Marketing at ESPN, added:
“SEC Network brings fans home to everything they love about the SEC lifestyle. This campaign truly celebrates the passion, pageantry, and unique fandom of the SEC—the electric environments, premier sports, programming, and the place we call home. Home is more than a location—it's a feeling. ‘We love it here’ is that feeling—it's the passion, the emotions, and the fandom that only exist in the SEC, and it all comes to life on SEC Network.”
Related News
US Open and ESPN Partner With Alicia Keys' "Hell's Kitchen" to Create Unique Music Collaboration for The 2024 US Open
Key among this collaboration is the utilization of a custom remix of the song, "Kaleidoscope"
ESPN Launches New ESPN Tournament Challenge Campaign "Anyone Can Bracket"
Created in partnership with longtime creative partner Butler, Shine, Stern & Partners , "Anyone Can Bracket," embraces the unpredictability of the tournament
77 Ventures Creative and NASCAR Ask "Any Questions?"
NASCAR's long-time agency partner devises a campaign giving NASCAR drivers heroic treatment
Latest News
Feb. 19, 2025
Clare Lawson Named Global President of Ogilvy One
Lawson's expertise in data-driven marketing, client relations, and strategic growth will propel Ogilvy One forward
Feb. 19, 2025
Amazon's "Moving Day" First Ever Digital ad to Receive Top System1 Score
The digital platform version of "Moving Day", Amazon’s new advert, has scored a perfect 5.9 Stars on System1's Test Your Ad platform