Ad of the Day | TBWA\ Nissan United Launches a new Campaign for the All-New Nissan LEAF

Jul. 16, 2026

Do people believe in life beyond Earth?

Of course. But the real mystery is this: What if advanced intelligence isn’t only out there… but also created here on Earth?
 
That idea comes to life in Nissan’s latest campaign for the all-new LEAF, introduced through what appears to be a classic close encounter. A strange object materializes in a quiet neighborhood, igniting the whole city with intrigue.

Then comes the twist. The “unexpected intelligence” isn’t extraterrestrial: it’s the all-new Nissan LEAF.

With up to 622 km of range, a new-gen dimming roof, Google built-in, and an interior that redefines modern in-car technology, the LEAF brings innovations that some might call groundbreaking… and others might call evidence.

The hero film — produced by Wanda and directed by Dorian & Daniel — is just the beginning.

The campaign expands into a broader platform that includes Smart Stories: a series of expert-led content films highlighting the vehicle’s key technologies. Alongside these, Nissan is launching a social ecosystem built around the hero narrative, with additional content tailored for Meta to deepen engagement and build intrigue around this new intelligence on the road.

With this launch, Nissan — the pioneer of mass-market EVs since 2007 — invites the world to Encounter the Next Electric Intelligence, a reminder that extraordinary technology doesn’t always come from the stars.
Or… does it?