adam&eveDDB wins APG Agency of the Year

adam&eveDDB wins APG Agency of the Year

Oct. 13, 2017

adam&eveDDB took home the coveted Stephen King Strategy Agency of the Year award last night at the APG’s Creative Strategy Awards 2017, held at London’s St Pancras Renaissance Hotel.

The creative agency also scooped Gold for its John Lewis Christmas campaign, which was planned by Martin Beverley, David Golding, Les Binet and David Bratt; work which APG said has successfully positioned the retail behemoth as ‘the home of thoughtful gifting’.

It also picked up a Silver trophy for work for John Lewis Insurance which was planned by Tom Sussman. The retailer wanted to increase sales of its insurance products, without damaging its core brand. APG said that adam&eveDDB’s approach ‘found a powerful emotional and media insight which disrupted the conventions of insurance category, touched the nation’s hearts and in the process transformed sales’.

The theme for APG’s 2017 awards was ‘Transformational Thinking’. The event has been set up to recognise work which is the product of great planning and strategy. The judges were looking for campaigns which had a transformational effect and could be described as brave, entrepreneurial, influential, inspiring and incisive. “These winning cases show not only how transformational brilliant strategy can be, but why it's at the heart of breakthrough creativity,” they said.​

​Jessica Lovell and Martin Beverley, Executive Strategy Directors at adam&eveDDB commented:

“We are absolutely delighted to have won the APG Stephen King Strategy Agency of the Year. It takes a full team to create great work, and this is a brilliant recognition of all of the dedication, creativity and smart thinking that fuels the work we produce.”

 

Planner Min-Hyung also got a commendation for her young strategist essay.

Related News

Apr. 12, 2024

DREAMIES™ Host World's First cat Convention Just for Humans in new Campaign by Adam&Eve/DDB

MARS-owned cat treats brand, DREAMIES™, is calling on humans called Cat to get involved in its latest campaign

Apr. 10, 2024

adam&eveDDB Recruit Marmite Smugglers to Spread the Love Stateside in new Campaign

Marmite has called on loyal fans in the UK to spread the love in its new cross-border campaign created by adam&eveDDB London and New York

Apr. 10, 2024

adam&eveDDB Reveal that NHS Workers are Sicker than their Patients in new Campaign for Frontline19

"Sicker than the Patients" is a new integrated campaign created by adamandeveDDB’s Richard Gayton & Darren Beresford

Latest News

Apr. 18, 2024

Corsair Soars with Its New Business Class Second Leg of Campaign Created by Australie.Gad

In the second wave of its campaign for Corsair promoting the comfort of its 180° reclining lie-flat business class seats

Apr. 18, 2024

Breakout Directing Duo Nutmeg Signs With SLMBR PRTY

Andres O’Beirne and Loucas Tsilas’ fresh global perspective is emblematic of their lifelong friendship and unique upbringing