Adelaide Selects GDB as Preferred Partner for Latin American Expansion

Dec. 06, 2025

Adelaide, the leader in measurement and optimization of attention metrics, announces the selection of GDB as its Preferred Partner across Latin America. The strategic collaboration aims to drive the adoption of more effective and transparent digital advertising in the region, benefiting from GDB’s exclusive methodology and local expertise.

The partnership officially establishes GDB as the main driver of the expansion of Adelaide’s solutions in the Latin American market. With this alliance, advertisers, agencies, and publishers gain access to the ability to measure and optimize the impact of their digital campaigns using AU, a globally recognized metric.

According to Adelaide, choosing GDB as the preferred partner reflects a strong alignment of core values between the two organizations, as well as a shared commitment to market integrity.

Marc Guldimann, CEO & Co-Founder of Adelaide said:

“GDB is the ideal partner for us because they share our vision of a more efficient market. Their reputation for integrity and transparency ensures that our clients in the region will have an excellent experience with AU."

 

Leader in programmatic strategy and media technology in Brazil and Latin America, GDB will immediately begin integrating this solution for its clients, enhancing digital media campaigns with actionable attention data.

Guilherme Soter, CEO of GDB emphasized:

"This partnership with Adelaide is a significant milestone for advertising in Latin America. It allows us to offer our clients cutting-edge media optimization, powered by the most robust and reliable attention metric available. Our focus is to translate the transparency and rigor of our operation into verifiable, superior efficiency for every advertiser."

 

Fernanda Massa, Business Director at GDB added:

“At a time when attention is one of the most valuable assets of our time, being certain that it is being measured and optimized effectively is not only a differentiator, but also a key factor for business impact on brands."