Adweek Expands Marketing Vanguard to Become Definitive Program for Chief Marketing Officers and their Next Leaders

Feb. 20, 2025

ADWEEK, the leading source for advertising, marketing, and media insights, today announced a major elevation of its Marketing Vanguard program, which serves as a unique resource providing specialized content and community for Chief Marketing Officers (CMOs) and their next leaders – their right-hand people, the stars the CMOs choose to spotlight and “bring into the room.” The enhanced offering includes new events, dedicated content, curated resources, and dedicated thought leadership programming for CMOs.

To lead this expansion, ADWEEK has appointed Liz Kneebone as Vice President of Community Programs and Development. Most recently Vice President, Sustainability Collective and Global CMO Growth Council at the Association of National Advertisers (ANA), Kneebone orchestrated premier CMO gatherings at Cannes Lions, major international stages including the IAA World Congress, and the marketing industry’s first formal presence at Climate Week while growing the Global CMO Growth Council by over 100 members. She also launched the ANA Sustainability Collective, which has grown into a community of over 400 marketing practitioners dedicated to driving inclusive and sustainable business growth.

Jenny Rooney, ADWEEK's Chief Brand and Community Officer said:

"We're demonstrating our commitment to CMOs as their role continues to evolve and become more crucial than ever as business drivers in their companies. Liz's deep expertise in cultivating executive communities makes her the ideal leader to elevate Marketing Vanguard's offerings and engagement opportunities."

 

Kneebone said:

"Our most pressing challenges as marketers are often our biggest opportunities, which is why we're building a space for chief marketers and their next leaders to unlock the future of growth through community. I'm looking forward to building Marketing Vanguard into a unique opportunity for leaders to learn, debate, and collaborate as we identify and leverage the cutting edge of creativity, data, and our relationship to culture and consumers."

 

Among the key elements of the enhanced Marketing Vanguard program are:

• Signature Marketing Vanguard Summit (Chicago, May 7): Annual gathering of 100 CMOs and emerging leaders focused on marketing's future, featuring discussions on creativity, innovation, and strategic leadership.
• Marketing Vanguard VIP Inspiration Excursions: Exclusive experiences aligned with major industry gatherings including CES, Cannes Lions and more, offering intimate networking in unique settings that spark creative inspiration.
• Marketing Vanguard Podcast with Jenny Rooney: Weekly conversations with CMOs and CEOs from companies such as United Airlines, Citi and PepsiCo, exploring personal stories, pivotal decisions and strategic insights.
• Marketing Vanguard Awards: Annual recognition of 15 pioneering marketing executives shaping the industry's future and redefining the CMO role.
• Marketing Vanguard Editorial & Newsletter: Curated content delivering actionable insights and strategies for senior marketing decision-makers.