Akira Kobayashi To Receive Type Directors Club's Prestigious TDC Medal

Sep. 12, 2022

The Type Directors Club, the world’s leading typography organization, announced Akira Kobayashi, creative type director at Monotype, as this year’s recipient of its highest honor, the prestigious TDC Medal.

First awarded to Hermann Zapf in 1967, the TDC Medal recognizes individuals who have made outstanding contributions to the field of typography.  The honor represents TDC’s collective gratitude to those who, by their work and talent, have demonstrated the value of typography in communication, community, and culture. The list of past TDC Medalists can be viewed here.

Kobayashi said:

"I was surprised to hear that I had been chosen to receive the TDC Medal, whose past recipients include my heroes in the field of type design. I am deeply honored and humbled to have my nearly 40 years of career recognized in this way. I would like to express my sincere gratitude to all my teachers and colleagues, past and present, for their guidance and encouragement, and to my parents and family for their unwavering support. Without them, I would never have achieved this honor."

 

Kobayashi is a leading figure in the field, with three decades of experience, an extensive background in Japanese and Latin typeface design, and a deep understanding of calligraphy.  

After studying at Musashino Art University in Tokyo, he accepted his first job at phototypesetting manufacturer Sha-Ken Co., where he was involved in the lengthy and intricate process of designing Japanese fonts.  He then studied calligraphy at the London College of Printing, and later worked as a freelance type designer.  

Kobayashi released Optima Nova – a modernization of Hermann Zapf’s Optima design – in 2002, and seven years later partnered with fellow TDC Medalist Adrian Frutiger to update his eponymous typeface family, Neue Frutiger.  In 2017, he directed development of Tazugane Gothic, Monotype’s first original Japanese typeface.  

Over the course of his career, Kobayashi has designed more than 50 font families including DIN Next and Akko Pro, and worked with major brands including Sony, UBS, and Panasonic. 

One of his latest achievements was the release of Shorai Sans earlier this year, a typeface to expand horizons within the Japanese type landscape. Shorai Sans was designed as a companion typeface to Avenir® Next, built to work harmoniously in global designs while preserving the essence of Japanese handwriting. 

Kobayashi is a frequent speaker at type conferences and workshops around the world, has won numerous awards, and has served as a judge in prestigious international type design competitions, including the TDC typography competition in 2004. 

Carol Wahler, executive director, TDC said:

"Akira is the epitome of a TDC Medalist: a person who excels in typographic design and is passionately devoted to fostering creative excellence in the field. On behalf of the global type community, we are proud to recognize him for his exemplary accomplishments and contributions."

 

To honor this special occasion, TDC collaborated with the design tool Readymag on “The Faces Behind Typefaces”, a deep-dive into the impact and legacy of the TDC Medal and past medalists.  

Kobayashi will be presented with the TDC Medal as part of The One Club for Creativity’s Creative Hall of Fame black-tie induction ceremony, which is a fundraising gala to support the nonprofit organization’s many global diversity and inclusion programs. The event will take place on the evening of October 27, 2022, at Tisch Skylights at The Shed, Hudson Yards in New York.  TDC became part of The One Club for Creativity in 2020.