Allianz France and Ogilvy Paris Unveil a new Winter Sports Prevention Campaign

Jan. 25, 2024

Alcohol, excessive use of the telephone, lack of vigilance and speeding are the main causes of accidents during the winter... not only on the road, but also on the slopes! Because yes, the same causes generate the same consequences.

6 short, high-impact videos showing ski accidents mixed with the terrible sounds of road accidents. Tire skidding, braking, horn honking, impact with the sound of breaking glass... so many sound effects that startle from the very first seconds, have launched on Tik Tok and Instagram.