Audi Launches New S6 and S7 With Global Campaign by Parisian Agency Romance
Apr. 16, 2019
This week sees the launch of the anticipated new Audi S6 & S7. To announce the models, Romance has created a global campaign that rejuvenates the iconic “Dr Jekyll & Mr Hyde” classic story and highlights the stunning performance that lies behind the magnificent design of the cars.
The films, shot by acclaimed director Alex Courtès (Grammy Award & UK MVA winner), open in a foggy atmosphere when we hear a powerful voice reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde.
As the scenes become incredibly intense, we discover the S-badges, revealing the appearance of Mr Hyde and unleashing the cars into the London night.
Christophe Lichtenstein, co-founder and CEO of Romance, says:
"After the wins of Audi Sport in 2016, PokerStars and more recently P&G (Pam-pers), Romance pursues its development by supporting clients at an international level."
The ad launches globally this week, on the Audi Channels.
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