Augustinus Bader has Teamed up with Sofia Coppola
Jun. 04, 2024
Augustinus Bader has teamed up with Sofia Coppola to launch a line of tinted lip balms, the brand’s first foray into lip colour. The Tinted Balm, as the range has been named, is available in three shades.
The campaign was brought to life by photographer Melodie McDaniel, stylist Kate Foley, and production company TwelveA.M.
The campaign video features hot pink handwritten call outs, polaroid style photography, and an eclectic collage feel that is undeniably Sofia, while continuing to suit the Augustinus Bader aesthetic beautifully.
The Bader team explains that rather than a stuffy corporate endeavour, what makes this collaboration so great is the fact that it exists due to a request straight from Sofia Coppola. She wanted something very specific for a long time and knew she could trust the brand to bring it to life.
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