Australian Wine Brand Yellow Tail has Appointed Isobel as its Brand Strategy and Creative Agency
Apr. 04, 2024
Australian wine brand [ yellow tail ] has appointed independent creative agency isobel as its brand strategy and creative agency for the UK market.
Owned by the Casella Family Brands, [ yellow tail ] was founded in Australia in 2001 by John Casella, and has grown to become one of the world’s leading wine brands. isobel will partner with [ yellow tail ] in its next stage of growth in the UK.
Kevin Chinn, Marketing Director of Casella Family Brands Europe, stated:
"We have been on the hunt for the right kind of creative agency partner for [ yellow tail ], one that combines brand strategy and creative expertise. We’re thrilled to have found that in isobel."
Paul Houlding, Founder & CEO at isobel, stated:
"[ yellow tail ] is a fantastic brand, that has grown impressively in the UK and around the world. We now see huge potential in future growth for the brand and we are thoroughly looking forward to being part of that journey with the Casella team."
Related News
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content
There's a new Tasty Side to Tilda, in Latest Campaign by isobel
Tilda, the No.1 brand in Total Rice in volume, has expanded its product range with a new collection of "Tilda Tasty Sides"
Gosh! Food Pick isobel for Brand Task
Plant based food company Gosh! Food have appointed isobel as brand and creative partner
Latest News
May. 10, 2024
Clash of Clans Invites People to Raid Erling Haaland’s Village in OOH Campaign
Clash of Clans, one of the world’s most-downloaded mobile games, partners with football superstar Haaland
May. 10, 2024
Bowel Cancer UK Campaign Targets Adults Most Reluctant to See their GP
The campaign, called Tell Your GP Instead, was developed by behaviour change experts at Claremont Communications