Bart Timmer Directs DIY Disasters For Jem & Fix

May. 06, 2022

Making the wrong choices when buying hardware can have dire consequences. Like an insanely powerful high-pressure washer, an uncontrollable flame-throwing barbeque tool, or a home littered with toilets. That is why Scandinavian hardware chain Jem & Fix invites everybody to go to them for no-nonsense, low-priced products for your home, garden and DIY projects.

Directed by Dutch master of comedy Bart Timmer, made by Danish agency Uncle Grey, and produced by Bacon, the new campaign is an absurd array of reasons to go to jem & fix. The films are made from equal parts dead-pan humor and tough reminders about why you should prepare adequately before your next DIY adventure.