BBH Singapore Appoints Stephane Missier as CSO

Jan. 23, 2025

BBH Singapore has appointed Stéphane Missier as Chief Strategy Officer.

Missier is the former Group Strategy Director at Wieden & Kennedy, where he spent ten years working in New York and Amsterdam. He replaces Chris Chalk, who left the agency in December. 

Missier brings two decades of expertise to the agency, having spearheaded award-winning and culturally impactful campaigns for brands such as Nike, Team USA, FanDuel and Bud Light.

At BBH Singapore, Missier will help reinforce its successful positioning as a global agency based in Singapore, working closely with Chief Creative Officer Sascha Kuntze and Managing Director, Sid Tuli, to further grow and elevate its global ambitions.  Leading a team of 12 strategists, he will work with major clients including Samsung, Nike, UOB and Income Insurance.

The agency’s commitment to its strategy, clients and creative work has already won widespread recognition. In December, it scooped six awards at the Campaign Agency of the Year Awards: Southeast Asia, including Creative Agency of the Year, Ad Campaign of the Year and Brand Experience Agency of the Year. It was named Agency of the Year at the Effies Singapore and a Gold in the WARC Awards Asia Pacific. It was also the only Asia-based agency to win a top three position in Kantar’s Global Effectiveness Awards.

Commenting on the appointment, Tuli said:

“I’m so grateful for everything Chris did for us over the last three years and I wish him all the very best as he relocates back home.  Stéphane is an incredibly talented and highly experienced strategist that has shaped some of the most culturally significant campaigns of the past decade. He’s lived and worked in 8 countries before Singapore, helping build the biggest brands anywhere, and he is exactly the type of talent we need to take us forward.” 

 

Missier added:

“BBH Singapore is building a global agency for a new era. Its commitment to building a culture where difference thrives and embracing the diversity of its clients sets it apart from the crowd. I’ve always considered myself a black sheep and have long admired the work of BBH. I’m thrilled to join the flock and begin this exciting journey.”