BBN Launches AI Studio to Accelerate Smarter B2B Marketing Across Global Partnership

Jul. 24, 2025

BBN, the world’s B2B agency, has launched BBN AI Studio, a new global centre of excellence designed to help its partner agencies rapidly adopt and scale AI-powered marketing for its clients. BBN AI Studio will collaborate with all its BBN partners, operating in 68+ offices across more than 28 countries, spanning five continents.

In B2B, AI is full of potential but the barriers to implementation remain high. Many agencies are running experiments in isolation but lack the infrastructure and support to integrate AI at speed across client work. BBN AI Studio changes that, providing a shared hub of expertise, tools and training developed by AI Studio and the Partners, for the entire partnership.

Marco Luciano, who leads the Studio said:

“All agencies are currently working on similar solutions – whether that’s for content creation, research or personalised customer communication. With BBN AI Studio, we’re bundling those efforts into one global platform, so every partner and their clients can benefit.”

 

The Studio offers a comprehensive all-in-one platform, giving agencies access to leading AI models such as ChatGPT 4.1 and Claude 3.7, as well as a suite of proprietary tools designed specifically for B2B marketing needs.

These include solutions to help clients surface deep product content more effectively, improve on-site search experiences, and generate tailored web modules from complex technical information. For teams working across highly specialised sectors – from engineering and energy to healthcare and agriculture – the Studio helps deliver smarter, more scalable content and research in a fraction of the time.

Luciano, who previously served as COO at BBN’s German partner agency wob, now heads up the Studio full-time, with the support of AI consultants and architects as needed.

Luciano added:

“The real challenge isn’t access to AI, it’s making it work within the realities of client delivery. We’re here to remove friction – helping agencies deploy faster, better solutions for complex B2B needs.”

 

The launch follows a network-wide needs analysis in early 2024, which found that over two-thirds of BBN partners were actively exploring ways to bring AI into their operations, but many lacked a scalable framework or dedicated support.

Annette Poyser, COO of BBN said:

“Our model means independent agencies can collaborate on global briefs they wouldn’t be able to pitch for alone. With BBN AI Studio, we’re extending that advantage into AI – making innovation accessible, on-demand, and truly borderless.”

 

The Studio is already being used across multiple markets, from global manufacturers to specialist consultancies. Early adopters report stronger team engagement and improved market positioning, thanks to the smarter delivery of AI-enabled work.