BIEN Drops New Anthem Reel "The Future is Inclusive"
Sep. 20, 2022
BIEN is a minority-owned, inclusive motion design studio creating the world's most diverse and inclusive animation work. The Los Angeles-based company recently dropped a new animation anthem showcasing their work for Fortune 100 brands.
Bien's diverse creative directors, producers, illustrators, designers, and animators are over 50% female and come from underrepresented communities.
Combined with their intentional approach to inclusivity, the international team is helping to create a paradigm shift in the industry; one in which diversity in gender, race, ability, culture, and sexuality are represented with authenticity, respect, and compassion.
Executive Producer Ricardo Roberts said:
"Our goal is to disrupt the monoculture that dominates the motion design industry (white, male designers and animators). We pioneered the Inclusive Motion Design methodology back in 2017, and we are finally starting to see some traction in the industry."
Related News
United Industry Leaders Propel Young Motion Design Talent with Creative Codex
The collaborative effort to share the foundational teachings of motion design marks a step towards democratising entry into the field
Musical Animated Campaign Celebrates Holidays with San Francisco Symphony
Motion design studio BIEN led on the campaign’s art direction, melding a classic holiday feel with a sleek, modern style
BIEN Motion Design Backs Inclusivity with School of Motion Partnership
The studio will offer eight scholarships to underrepresented motion design students
Latest News
May. 09, 2024
Toss Your Garbage Problems in these Humorous Spots
Creative production agency Avocados and Coconuts recently partnered with Mill, the creator of the first food recycling system to deliver a new campaign with dramatic effect
May. 09, 2024
LOBO Launches Standalone Live-Action Division with Impressive Roster of Directors
Renowned creative studio LOBO spotlights their live-action acumen by unveiling a standalone division