BMF Opens Hong Kong Office to Further Scale Global Footprint

Apr. 11, 2025

BMF, the global integrated creative marketing agency, has opened a new office in Hong Kong to support its fast growing business in the Asia Pacific region.It will be led by Winkie Wong, who will serve as vice president of the region.

BMF has a 15-year record delivering projects for global brands throughout APAC, where BMF serves clients including Marriott International, Rosewood Hotels & Resorts, Tourism Fiji, and Japan Airlines. 

The agency plans to double 2025 net revenue in APAC, fueled by significant new business momentum. BMF recently produced and executed the 2-night Rosewood Hong Kong Fried Chicken Gala and renewed their PR retainer with Andaz Tokyo Toranomon Hills. A team of top-tier strategists, creatives, and marketers already services clients and projects that span Greater China, Japan, Korea, India, Southeast Asia, and Australia. 

Bruce Starr, CEO and Founding Partner of BMF said:

“Opening our Hong Kong office is a defining moment for BMF as we scale global operations to serve key clients and expand our work throughout the region. Our globally-connected agency model allows us to deepen and grow relationships with APAC-based clients, while also presenting new international growth opportunities for our regional clients.”

 

Wong brings a deep background in global brand leadership for the luxury sector, having previously served as Global Vice President of Brand & Creative at DFS Group (an LVMH company) and as Brand Leader for Marriott International’s premium brands in APAC. In her new role, she oversees growth, project delivery, and client relationship management. She will also focus on infusing localized knowledge across BMF’s broader global teams to help regional clients grow in new markets.

Wong said:

“I am thrilled to establish BMF's first office in the Asia Pacific region and build a dynamic, world-class team in Hong Kong. I was drawn to BMF's culture and global network, which exemplifies a genuine model of global collaboration.”

 

The Hong Kong office and extended APAC teams offer BMF’s full suite of integrated services including strategy, digital, experiential, PR, and social media. The agency’s London team will continue to act as an international hub, connecting U.S. headquarters with the Hong Kong and APAC teams to ensure alignment across markets. BMF is immediately hiring for key Hong Kong-based roles.