Books Come in all Shapes and Sizes, Just Like Boobs

Mar. 09, 2021

“An amazing pair of books” is be sweet’s first project for the Irish implant manufacturer GC Aesthetics. The idea of the campaign is to use the similarity between the words books and boobs.

The production company be sweet has just created its first work for leading Irish breast implant company GC Aesthetics, celebrating the great variety of shapes and sizes of female breasts. To do so, they have used the metaphor of the different types of books that exist.

There are thousands of different types of books and no one doubts that they are all normal, so why is it not the same when it comes to boobs? Without a single breast being seen in the whole video, it is the different books held by different women in front of their breasts that convey the idea of diversity and value, and the possibility of choosing to take care of, change and improve one’s own body.

Juan San Román, founder of the production company, explains:

“It is a creativity based on the diversity of boobs in the world and that all of them are absolutely normal and unique. We played with the words books and boobs, which in English are practically pronounced the same, on a fun game that the client liked because of the subtle and cheeky execution of the campaign.”

 

The campaign, conceived and produced by be sweet, was shot in a studio in Madrid, with a retro-modern aesthetic. The piece premiered on 8 March.