CAHPP and Xpedition are Making Heat Pumps the Talk of the House with Launch of New Campaign

May. 12, 2026

California has committed to installing 6 million heat pumps by 2030 as part of its path to carbon net neutrality by 2045. Heat pumps outsold gas furnaces nationally last year. Still, many contractors remain hesitant to recommend systems they are less familiar with, and most homeowners never consider a replacement until their current system fails. By then, the decision is usually rushed, and handed off to the first contractor to show up. The California Heat Pump Partnership (CAHPP), a public-private coalition working to accelerate heat pump awareness and adoption across the state, wanted to get there earlier.

To achieve this, CAHPP partnered with Xpedition, a multidisciplinary creative shop that's part marketing firm, part entertainment studio, and the Tony Award-winning producers behind the Broadway smash "Sunset Boulevard." Together they launched "If These Walls Could Talk," a campaign built around an initiative led by the Building Decarbonization Coalition that targets both homeowners and the contractors who influence their decisions, with the goal of building heat pump familiarity before the emergency moment arrives.