Chili's Big Smasher BurgerTime Video Game Levels Up Fast Fast-Food Face-Off with the Chance to Win Free Burgers
Jun. 26, 2024
Chili’s® Grill & Bars introducing a refreshed version of the cult-classic BurgerTime© arcade game: Chili’sBig Smasher Burger Time,giving fans the chance to tackle fast-food villains and win free burgers for LIFE.In the restaurant brand's first video game, art imitates life as players are challenged to save humanity from the over priced fast-food burger. Fans play as Joe ChiliHead, with the goal to build as many Big Smasher Burgers as they can while fending off fast-food villains and advancing through six levels for mouthwatering prizes.
As fast-food prices continue to rise, Chili’s is poised to win fast-food fans over. From the launch of the new Big Smasher burger on its 3 For Me®menufor just $10.99—featuring familiar fast-food flavors likeThousand Island dressing, lettuce, pickles, red onion and American cheese all on a hand-smashed burger—to tackling the “evil Fast-Food Syndicate” in Chili’s Big Smasher BurgerTime, the grill & bar is showing nosigns of slowing down in its battle to offer consumers better value in quality and price compared toits quick service rivals. As the summer’s "value" deals come and go, skip the under whelming choices and enjoy better value with Chili’s burgers for a lifetime.
George Felix, Chili’s chief marketing officer said:
“We turned up the heat on fast-food when we dropped the Big Smasher Burger as part of our 3 for Me meal. We’re raising the stakes evenmore with our newChili’sBig Smasher BurgerTime game, giving guests a virtual outlet to vent their very real frustrations with fast-food. We’re biased, but we think the 3 For Me deal–availableyear-round-is the greatest value out there forlunch and dinner."
Through July 14,eligiblefanswho log inor createaMy Chili’s Rewards accountcan compete in the Chili’sBig Smasher BurgerTimecompetitionat chilisburgertime.com. Playersgrowtheir high score bybuilding BigSmashersone ingredient at atime, mirroring the real-world pace of Chili’s restaurants where a burger issold every secondon average.TheChili’sBig Smasher BurgerTime gameis an authentic modernization of the original arcade game thanks to near exact recreations of look, gameplay, and scoring all modified fortoday’s technology.
NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. and DC, who are at least 18 years oldas of date of Game Play. Begins 9:00 AM ET on 6/25/24; ends 11:59:59 PM ET on 7/14/24. Void whereprohibited. For Official Rules, prize descriptions, and eligibility, visit chilisburgertime.com. Sponsor: BrinkerInternational Payroll Company, L.P., 3000 Olympus Blvd., Dallas, TX 75019..
Developed in partnership withcreative agency Jon Marshall Daughters and digital-first marketing company Media.Monks, the revamped BurgerTime game suitstoday’s gamers with an increased gamespeed,bonuses for collecting items from the Chili’s 3 for Me menu, improved sound, and overall enhancements to the visuals. Players also encounter newfoeson each level, each afictitious fast-foodmascotwith aspecific skillset designed to make life harder for our pepper hero.
The player with the highest overall score at the end of the competition will be named Chili’s Big SmasherBurgerTime Champion and receive free Chili’s burgers for life along with a limited-edition Chili’s Big Smasher Burger Time arcade cabinet. Second and third-place overall scores also receive a Chili’s Big Smasher Burger Time arcade cabinet. The first 250 players who gather the 3 For Me bonus within the game receive a Chili’s gift card to enjoy a free 3 For Me meal on Chili’s. Burger lovers and gamers can enter the exclusive online Chili’s Big Smasher Burger Time competition through July 14 at chilisburgertime.com free of charge by using their My Chilis Rewards accounts.For those without an account, gameplay will still beavailable, but those scores won’t be eligible for prizes.Rulesand prize descriptions for the Chili’sBurgerTime contest can be foundon chilisburgertime.com.
Time to join Chili's in saving the world from the overpriced fast-food meal one burger at a time!
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