Citroen Takes on the Future With its new Campaign "2034 Election"

Feb. 13, 2026

What if, eight years from now, nothing made sense anymore?

Citroën and its agency BETC Paris unveil a satirical new film, "2034 ELECTION". The 55-second spot imagines the world in 2034 where societal and technological upheavals have become the new normal, and even presidential elections have gone off the rails.

The film opens with a political news broadcast covering the presidential debate for 2034. The anchor presents the first two candidates in a seemingly normal fashion before arriving at the third candidate - a social media influencer - who also happens to be a dachshund in a tophat. While the crowd goes wild for the dog (who goes by Mr. Doodlesworth), we cut to a young man seated at home watching who can barely believe what he’s seeing.

As the absurdity unfolds, a calm voice reassures: “Don’t freak out. In 8 years, your Citroën will still be under warranty.” The hero glances out the window at his Citroën, parked safely in front of his house, a moment of relief in a wildly unpredictable world.

Produced by STINK / VERY CONTENT and directed by Traktor, the film blends cinematic craft with bold surrealism, amplified by the unmistakable energy of Village People’s “Macho Man”. This universal music adds a new touch of absurdity to this film, staying very much in line with the latest Citroën comedies.

With “2034 ELECTION,” the brand turns reassurance into a statement. When the future looks unpredictable, Citroën chooses humor and delivers certainty.