Clydesdales Return in Budweiser's 150-Year Celebrations

Apr. 30, 2026

Budweiser is celebrating a milestone summer, marking its 150th anniversary alongside the United States’ 250th birthday. Across the country, the brand is showing up in the moments that matter most, bringing people together in ways that reflect its deep-rooted history in American life.

For 150 years, Budweiser has been brewed for moments of celebration across America. This summer continues that legacy by honouring the traditions and moments that bring people together, as Budweiser celebrates alongside the nation in the lead-up to America’s 250th birthday.

Todd Allen, SVP of marketing for Budweiser at Anheuser-Busch, said:

“As Budweiser marks 150 years and America celebrates its 250th birthday, we’re reflecting on the role this iconic American brand has played in bringing people together across generations. From the farmers and brewers to the drivers and communities we serve, Budweiser has always been about the people and the moments celebrated over our iconic high-quality American Classic Lager.”

 

Budweiser’s latest TV spot, ‘Great Delivery,’ celebrates how the brand is delivered to every corner of America, bringing people together and creating moments of connection over a Budweiser beer.

Building on the momentum of the brand’s USA Today Ad Meter winning Super Bowl LX ad ‘American Icons,’ the new ad continues the ‘Made of America’ campaign by celebrating the hardworking Americans who bring Budweiser to communities across the country and the role they play in the moments of connection that happen around the brand.

As Budweiser marks its 150th anniversary alongside America’s 250th birthday, the spot reinforces the brand’s legacy as a high-quality American Classic Lager, brewed with care for the people and places that have defined it for generations. This summer, the brand hopes the spot inspires Americans to come together and pick up a Budweiser to celebrate the moments that connect us all.

Throughout the summer, Budweiser will be the beer of choice to celebrate the country’s 250th birthday at numerous events across the United States. For 150 years, Budweiser has been brewed for moments of celebration across America, and this summer’s efforts continue that tradition by bringing people together to celebrate the heritage that defines being Made of America. Available now, Budweiser’s new limited-edition Patriotic Cans are the latest collectible packaging in Budweiser’s milestone 150th anniversary year, following the Heritage Can Series 12-pack released ahead of the Super Bowl and the vintage-inspired MLB team cans launched prior to Opening Day. These limited-edition collectible cans pay homage to Budweiser’s storied past and American roots, featuring the brand’s iconic 150th anniversary logo.

Budweiser is also giving fans the chance to experience the most patriotic delivery ever through the Budweiser Great Delivery Sweepstakes, where consumers 21+ can enter for a chance to win a Summer’s Worth of Beer.

Budweiser is continuing its longstanding commitment to supporting American service members and first responders and their families through its partnership with Folds of Honor, now in its 16th year. Together with Anheuser-Busch and its wholesaler partners, Budweiser is building on a century-long legacy of honouring those who serve by supporting a nonprofit organisation that provides life-changing educational scholarships to the families of fallen or disabled US service members and first responders.

As the nonprofit organisation’s longest standing partner, Anheuser-Busch, its industry leading brands and wholesaler partners have donated $37 million to Folds of Honor, helping fund 7,400 educational scholarships for recipients nationwide.

This year, Budweiser will bring back its American Beers for American Heroes programme and donate a portion of all Budweiser sold in restaurants and bars across America throughout 2026, up to $1.5 million, to support Folds of Honor.

The world-renowned Budweiser Clydesdales will once again travel to communities across the country this summer, amplifying the mission of Folds of Honor. Fans can experience the iconic hitch at a variety of events, including state fairs, sporting events and local parades throughout the season.

Fresh off their 48th Super Bowl appearance, the Budweiser Clydesdales continue to serve as a symbol of Budweiser’s heritage and American tradition. First introduced in 1933 to commemorate the repeal of Prohibition, they remain one of the most recognised brand symbols in the world. Throughout the tour, the Budweiser Clydesdales will help raise awareness for Folds of Honor, bringing the nonprofit organisation’s mission directly to communities nationwide.