Cosette Rinab Joins Acceleration Community of Companies as First-Ever Creator-in-Residence

Cosette Rinab Joins Acceleration Community of Companies as First-Ever Creator-in-Residence

Aug. 21, 2025

Acceleration Community of Companies (ACC) announced today that creator and digital strategist Cosette Rinab has joined as its first-ever Creator-in-Residence, a newly created role designed to bring creator-first thinking to every corner of ACC’s brand ecosystem.

Rinab, who has built a loyal and engaged following across TikTok  (2.2M+), Instagram  (~170K), Snapchat (239k+), and YouTube (35k+), will serve as a cultural strategist and creative collaborator embedded within ACC’s Advisory consultancy and serving the full agency network.  Her responsibilities include helping shape creative creator strategies across fashion, lifestyle, tech, youth culture, and entertainment; bringing platform-native ideation to omni-channel go-to-market campaigns; and helping brands translate social trends into compelling creator-led strategies, activations, and commerce plays across TikTok Shop, Instagram Shop, and emerging platforms. 

She will also work across ACC’s agency collective including DKC, MKG, Pink Sparrow, Pixly, Stripe Theory, Trailblaze, Hangar Four creative, and Ingenuity Group to shape content direction, creative extensions, and IRL/digital experiences powered by creators.

Michael Nyman, ACC CEO said:

“Cosette embodies the new model of creator-led strategy. Her voice, insights, and deep fluency platform storytelling will help our clients show up with relevance on the platforms that matter, in the tone that resonates, and with the creators who drive culture.”

 

Cosette Rinab said:

“As a creator who’s turned trend-spotting into strategy, I’m excited to help ACC brand clients think less about ads and more about real connection. This is about designing ideas that live natively on platforms, speak the language of the audience, and feel as real as the people they’re made for.”

 

Monica Chun, President of ACC said:

“We created the Creator-in-Residence role because today’s younger consumers trust creators more and often discover brands through their content. Cosette brings a rare mix of authenticity, intuition, and strategic clarity. She doesn’t just understand what’s trending, she understands why, and how to translate that mindset into real business impact.”

 

This appointment marks a first-of-its-kind commitment to embedding creator expertise at the strategic core not just in execution. By partnering with Rinab, ACC aims to elevate how brands interpret culture, co-create with creators, and stay ahead of where attention is moving. 

Related News

Jul. 21, 2026

Tomorrow Signs Director Jessie Zinn for U.S. Representation

Born the same year South Africa moved from apartheid to democracy, Jessie grew up in a country in the midst of a self-reckoning

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 16, 2026

M+C Saatchi Strengthens UK Creative Leadership With Guy Bradbury Promotion and Regan Warner Appointment

Bradbury will lead M+C Saatchi's creative vision in the UK, with Warner joining from McCann London

Latest News

Jul. 21, 2026

Tomorrow Signs Director Jessie Zinn for U.S. Representation

Born the same year South Africa moved from apartheid to democracy, Jessie grew up in a country in the midst of a self-reckoning

Jul. 21, 2026

Raindrop Scores Major Creative Coup with the Addition of Rob Strasberg as Creative Chairman

The renowned creative leader joins the independent agency, citing explosive growth, integrated production, and equity model as a blueprint for the industry’s future