Covert Partners With Lemonade Reps for UK and Midwest US Representation

Mar. 17, 2025

Creative studio Covert is expanding its international footprint through a partnership with Lemonade Reps for commercial and branded content representation in the UK and Midwest US. 

Drawing on Covert’s world-class talent and multidisciplinary offerings spanning design, animation, VFX, color, editorial, sound, and finishing, Lemonade Reps will build on the studio’s presence within the advertising and branding spaces. Covert’s portfolio includes recent work for Visa, Lenovo, IMAX, LEGO, Kellogg’s, Disney, and Google.

Max Murphy, Managing Director at Covert said:

“We have wonderful work bubbling away across the UK, US, and Scripted, and we're excited to carry on that momentum with Lemonade. We're thrilled to join forces with a team that shares so many of our values and ethos in ramping up Covert’s creative firepower across the pond.”

 

Corin West, Managing Director at Lemonade Reps said:

“Covert has a forward-thinking and future-proof model that means they can always remain lean and cost-effective while delivering outstanding visuals. Their reputation for producing bold, impactful work that resonates with audiences perfectly aligns with our values, whilst their collaborative approach to working makes them the perfect partner for Lemonade and our network.”

 

Founded by West in 2016, Lemonade Reps specializes in high-end talent and companies working in live-action, CG/VFX, animation, post, and experiential production.