Decker Launches the Joy of KENOohh YEAH! For The CT Lottery

Oct. 23, 2024

The CT Lottery and longtime agency Decker have launched a new campaign, "KENOohh YEAH!" to promote KENO.

The idea was born from real life experiences. That wave of joy when you win is something we’ve all experienced. Jumping up and down, yelling at the top of your lungs. This campaign aims to personify that emotion and bring it to life in a shockwave of happiness and fun.  The best part is, you've got the chance to do it all over again every four minutes. KENOOOOOOOOOHHHH YEAH!, according to the agency.

Decker Creative Director Dom DeLoya added:

“This was a really fun one to bring to life. We wanted to identify an experience that people actually have when they win and bring a little absurdity to it. Because that’s what winning really feels like, an uncontained shockwave of bliss,”

 

The “KENOohh YEAH!” campaign launched this month in both English and Spanish versions on Broadcast and Connected TV, Radio, Social, OOH, Digital, and point-of-sale across Connecticut.