Decker Paves the Way for a Connecticut Department of Transportation Brand Refresh

Sep. 27, 2024

Working with long time client, Connecticut Department of Transportation (CTDOT), Decker was tapped for a branding refresh for the department, according to SVP, Strategy & development, Andrew Kesin.

Decker crafts distinct and powerful marketing campaigns for brands that connects them with consumers in meaningful ways to stand out from the competition by creating impact that makes a positive difference.

Kesin explained:

“Over the past year, the Decker team has dedicated countless hours working closely with leadership at CTDOT to define a new mission and mission system, dynamic brand voice, and fresh visual identity complete with a revamped logo and comprehensive set of branding guidelines.

 

Agency Creative Director, Dom DeLoya added:

"This refresh is not just about a new logo or colors; it's about evolving, staying relevant in a dynamic market, and enhancing the brand story. Sprawling, but focused, and all squarely aimed at the mission: Improving Lives Through Transportation."

 

The brand refresh will roll out in late summer and early fall throughout all branches of the CTDOT.